Why don't Britons take skin cancer seriously?

Why don’t Britons take skin cancer seriously?

On a bank holiday Monday, if the sun shines, mad dogs and Englishmen forget the factor 30 and head to the park. At least – given the unreliable British weather – that’s the plan. Off come the tops, shoulders are bared: we aren’t in Tenerife, so why should we bother with suncream? Yet, by the …

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